Passionate. Experienced. Hands on.

Our team consists of leading experts in innovation, business strategy, branding, medicine, engineering and finance. We're experienced, we're passionate and we're hands on. We are entrepreneurs.

Carl Engelmarc, Founder & CEO

A skilled entrepreneur and business leader passionate about innovation and human-centric design.  Carl is a visionary and inspirational business leader with a healthy focus on business fundamentals and a fast and sustainable growth. 

Key Skills: Leadership, understanding end-to-end business fundamentals from customer/market needs, product and service design, development/manufacturing, digital transformation, commercials, sales & marketing, operations, fundraising, and finance.

Carl has got 20+ years of experience in leading and growing leading technology-enabled businesses and creative, media and digital agencies in Sweden, UK, EU, the US, Canada and Australia.

Carl is seasoned mentor currently working with innovative entrepreneurs in PwC's Growth Programme and for Innovate UK’s infocus Women in Innovation Programme.


Carl on LinkedIn >>
Carl on Twitter >>

Irina Pafomova, Founder & Managing Partner

After 12 years in investment banking, Irina has fully embraced the challenges of founding and building new businesses, as well as helping existing businesses to grow and innovate.

During her career at ABN AMRO and ING Barings, she has advised multiple clients across a range of sectors including Technology, Media & Telecoms, Consumer & Retail, Energy, Utilities and Natural Resources. Irina has worked with company owners & C-suite management to create their investor stories and get them ready for investment.  Her clients were both multinationals and local enterprises based in Europe, Asia and Latin America.

Irina has co-founded and developed a mobile tech business based in the UK and Australia, and is currently part of the team building a Future of Work skills development platform. Over the past 6 years, she has acquired a deep knowledge of the start up and scale up space and a network of partners, clients, fellow entrepreneurs and investors, as well as a strong working relationship with the UK government organisations that support SMEs. 

Having added product and project development and business development skills to her portfolio, Irina can now provide companies with both strategic advice and hands-on help in growing their business and developing an innovation engine.


Irina on LinkedIn >>