News, Views and Growth Insights

If you've been reading our blog posts on fintech and found yourself confused by some of the terms, buzzwords and acronyms, don’t worry! To help you navigate around the fast-changing world of modern finance, we've compiled a fintech glossary with definitions and useful links. Please feel free to bookmark this page for future reference.

Finance as a sector has seen a lot of innovation and disruption to the traditional model. However, the growth challenge - how to grow customer base and revenue - is there for everyone - both incumbents and fintech. During current hard economic times, there's an opportunity to take a leap forward and gain market share from struggling competitors. It has become clear that finance companies' Sales & Marketing functions are evolving fast. So what has fundamentally changed in Sales & Marketing in the finance industry?

The healthcare industry is a prime example of how Artificial Intelligence (AI) is revolutionising how we approach customer experience, or in this case, patient experience. AI significantly impacts healthcare, from virtual physicians and medical chatbots to personalised treatment plans.

At Engelworks, we hear a lot from fellow growth entrepreneurs and established companies about their struggles to hire qualified marketing and sales professionals without breaking the bank. One way to increase your ROI on sales & marketing spend is to deploy Artificial Intelligence (‘AI’) tools as part of your sales & marketing engine.

Organisations that seamlessly connect CX and EX into Total Experience will gain a competitive edge over others because it allows customers and employees alike to feel like they're being taken care of, leading people to want loyalty from brands that provide these services.

Conversational AI allows businesses to automate customer interactions and vastly improve the customer experience. Companies can use conversational AI to understand customer needs better, resolve customer issues faster, and boost ROI.

Attracting institutional clients into the nascent Digital Assets / Blockchain / Crypto space comes with many challenges. Many institutions are highly regulated and risk-averse. Contrast that with the crypto sector, which has been in existence for hardly a decade, and whose volatility and news headlines haven’t been for the faint-hearted.

We often get questions about social media’s role in an effective growth strategy. What works? What should we avoid doing? As a growth company, you know the importance of staying ahead of the curve. That's why you're likely invested in social media, using it to connect and engage with new customers and grow your brand. But are you making these five common mistakes?

Sales representatives have always had to find new and innovative ways to increase the number of sales calls in order to make more sales. However, in today's digital age, with email and voice mail blocking becoming more common, it can be harder than ever to get through to potential customers.

The crypto world and TradFi and starting to converge. Is innovation in the crypto space starting to threaten the established structures of financial markets and institutions?

At Engelworks, we remain excited about the future of blockchain technology and digital assets, however, we believe that for it to be successful in the long term, two things need to be fixed.

According to a recent report from Messari, 70-80% of surveyed institutions plan to make an allocation in crypto in the near term. In this article we look at who’s coming, what they bring to the party and what it means for the crypto sector. #Crypto #blockchains #investments

Everyone is talking about crypto and DeFi, but surprisingly many have not tried it themselves personally, or have only had a fleeting experience. While curiosity is pulling us forward, fear of loss and complexity has been stopping private and institutional investors in their tracks.