Publicly traded advertising network
ADVISING AN ADVERTISING NETWORK IN TRANSFORMATION
We have advised a publicly listed advertising network in its transformation into a next-generation tech-led full-service marketing platform.
We have worked with the CEO on streamlining the Group’s operations to prepare it for growth. As part of it, we have helped shape up the value proposition, the business model and the investor story for a blockchain venture incubated within the Group. This included a media agency built on blockchain and a B2C proposition.
In addition, we have done extensive work on helping the CEO and Board of Directors to shape up the investor story including work on the annual report, investor updates and investor pitches.