Today we look at the global diet analysis published by Lancet on April 3, and focus on a few opportunities that it opens up for the cereal industry.
The key conclusion of the 27 year global study (195 countries) is that poor diet accounts for more deaths than other risk factors such as smoking.
Another critical finding is that in most cases the more important factor is not what we eat too much of, but rather what we don’t eat enough of. Apart from salt - we consume far too much of it. More than half of all global diet-related deaths in 2017 within this global study were due to just three risk factors: too much salt, and not enough whole grains and fruit.