Lancet Global Diet Study and opportunities in the cereal industry

Lancet Global Diet Study and opportunities in the cereal industry

Today we look at the global diet analysis published by Lancet on April 3, and focus on a few opportunities that it opens up for the cereal industry.

The key conclusion of the 27 year global study (195 countries) is that poor diet accounts for more deaths than other risk factors such as smoking.

Another critical finding is that in most cases the more important factor is not what we eat too much of, but rather what we don’t eat enough of. Apart from salt - we consume far too much of it. More than half of all global diet-related deaths in 2017 within this global study were due to just three risk factors: too much salt, and not enough whole grains and fruit.

What is digital medicine and why does it matter?

What is digital medicine and why does it matter?

It’s common knowledge that health systems around the world are under incredible cost pressure, and everyone would love to find sustainable solutions to this problem. Is digital therapeutics the magic pill everyone has been looking for?

Our research shows that there is potentially massive value in digital therapeutics, and to some extent, this has already been proven. In this paper, we look at where the value sits, and how incumbents, upstarts and venture and private equity investors could unlock it.